On-Demand Webinars
Top 10 Mistakes to Avoid When Renting B2B Email Lists
Presenter: Denise Greenberg – Principal – TargetRight Marketing
Email lists can be a strong pillar of a demand gen program. But finding the right lists to reach your target audience and making good use of them can be tricky (especially in the era of CAN/SPAM and spam filters). In this on-demand webinar you’ll find out how to avoid the top mistakes marketers make when renting email lists, and receive actionable information on list strategy and email design to maximize response.
Join us for this web-based discussion,We’ll discuss and learn the importance of:
- List Order Timing
- Testing – Why, What, How
- Why Rent Phone No.’s Too
- Optimizing ALL Campaign Elements
- Getting Expert Help
- Landing Page Optimization
- CAN/SPAM Requirements
- FAQ’s
5 Ways to Differentiate Your Company in a Highly Competitive
Marketplace
Presenter: Jeff Ogden – President and Founder, Find New Customers
With prospects drinking from the fire-hose of content every day, their fingers hover over the Delete key. As a result, this noise means it’s harder than ever to get your message heard. When everyone’s shouting, no one hears anything.
Jeff Ogden of Find New Customers will share five creative ways companies today break through the clutter and getting themselves heard. Filled with actual examples, this is one webinar you won’t want to miss.
Join us for this web-based discussion,We’ll discuss and learn:
- How one company used humor to get attention.
- The power of online video with thought leadership.
- Why doing the unexpected generates results.
- Why you really need to “Let Your Freak Flag Fly.”
- Some actual case studies.
Discover 7 Ways to Get Inside the Mind of Your Buyers
Presenter: Tony Zambito – Founder and Principal – Goal Centric
For years gaining an understanding of buyers and buyer behaviors was about crunching data, analyzing statistics, and coming up with charts. What did we learn? It didn’t go deep enough. Discover how groundbreaking use of qualitative buyer research and insights can help inform decisions on marketing and sales strategies. Learn how the use of buyer research and insight analysis helps to get at the heart of why and how buyers make their decisions.
Join us for this web-based discussion,We’ll discuss and learn:
- Why qualitative buyer research and insights matter more than ever in the Social Age
- Importance of understanding changing buyer behaviors and choices
- How qualitative buyer research unveils insights that give you an edge over competitors
- 7 levels of insights that make up the relevant data of Business Buyergraphics™
- How to make informed decisions based on deep buyer insights
- How leaders today can supercharge their teams with relevant buyer insights
Managing the Webinar Life Cycle – From Start to Finish
Presenter: Mike Agron – Managing Principal and Executive Webinar Producer, WebAttract
The Webinar is an invaluable tool in today’s buyers market. It is a tremendously effective vehicle for companies to attract, engage, and educate prospects to become your customers. The catch? You’ve got to really do a Webinar right in order for it to be effective from knowing how to target and attract the right audience, then keep them engaged so they’ll be inspired to want to have a conversation with you after the webinar.
Join Webinar expert Mike Agron of WebAttract to learn how to tightly manage and control the many aspects of running a great Webinar and hear real life examples of best practices and metrics used to deliver predictable outcomes for global and emerging brands.
Attend this Webinar to learn:
- A proven methodology for planning and delivering engaging Webinars
- Pointers for audience recruitment, content development, coaching of speakers and post-event follow-up and conversion
- The key metrics and analytics to track and measure across the Webinar life cycle
Who should attend:
Marketing and sales professionals responsible for demand generation who are new to webinars, or who want to reach beyond their existing customer base to recruit an audience of fresh new sales leads, or those looking for ideas based on real life examples that provide a new take on “how to” produce and deliver webinars that will allow you to harvest more qualified sales leads, raise brand awareness or promote your thought leadership.
Six C’s to Aligning Sales and Marketing to Accelerate Revenue
Presenter: Laura Patterson – Author, Co-Founder and President – VisionEdge Marketing
Sales and Marketing are responsible for managing a predictable, reliable demand generation pipeline that produces higher value opportunities and maximizes revenue. The traditional approach to the pipeline- Awareness, Interest, Demand, Action or the more modified version of this pipeline – Awareness, Interest, Consideration, Purchase – is outdated
Join us for this web-based discussion,We’ll discuss and learn:
- A customer-centric alternative for creating an opportunity pipeline
- Six key measurable stages for developing, implementing and measuring Marketing’s contribution to the opportunity pipeline
- How to use this customer-centric approach to align marketing and sales and enable the two organization to collaboratively accelerate revenue
Optimizing Marketing ROI through better conversions
Presenters:
1. Jon Russo – President – B2B Fusion Group
2. Jaime Davenport – Head, Demand Generation – Liaison Technologies
In this webinar Jon Russo and Jaime Davenport will cover the executive marketing ingredients to help create the right key performance indicators with a real case study. Join us during this web-based discussion, where you’ll learn:
- How do you create an executive dashboard
- What is the measurable impact of data
- What processes enable marketing ROI
- Why careful thought should be put into your marketing automation suite and platform
KPIs are something executives demand out of marketing in a new era of accountability. B2B Fusion group helps companies on this journey of marketing accountability – one such example was with Liaison Technologies who transformed their marketing organization toward a tightly aligned sales and marketing machine; this machine is built on the right content, process, and data strategies to enable more effective revenue acquisition. This webinar session will walk you through that journey.
3 Steps to Acquiring NEW Sales-Ready Leads Faster than Ever Before
Presenter: Steve Bernstein – Founder & Principal Consultant, Waypoint Group
The old techniques for acquiring leads no longer produce the required results. Business is screaming for new leads faster, and yet we marketers often execute campaigns that produce single-digit conversion rates. The good news is there is a new way – an innovative process that has proven to drive new opportunities for your sales team –producing conversion rates in excess of 30%
Join us for this web-based discussion, especially if you are open to new methods and ideas that drive profitable growth.
6 Components for the Successful B2B Demand Generation Engine
Presenter: Craig Rosenberg – Vice President, Focus Expert Network
As B-to-B marketers, our livelihoods depend on one thing– how big of a pipeline we create for sales. In this webinar, Craig Rosenberg, a demand generation expert and author of the widely read blog The Funnelholic, will present his vision for the platform b2b marketing organizations must build to successfully create sales ready leads scalably and efficiently. Learn what it takes to build a successful demand generation platform driven by a comprehensive “systems approach” that includes lead generation, qualification, and nurturing.
Learn how you can have an immediate and positive impact on your pipeline. You’ll discover:
- The 6 critical steps every demand generation machine must have to maximize your pipeline
- Practical “get started” tips that you can implement from day-one
- Best practices from real successfully deployed demand generation programs across the industry
How to Easily Get Started With Content Marketing and Marketing Automation
Presenter: Kim Albee – Founder and CEO, Genoo LLC
In this webinar, Kim Albee, President and Founder of Genoo, will show you how to get started with Content Marketing and Marketing Automation. This session will be a pragmatic approach to easily getting started generating leads to help your business grow.
You will learn:
1. How to think about your goals with online marketing, so they lead to a campaign that will work.
2. How to research your target audience and uncover the content that will engage.
3. The essential elements of the campaign, and putting them together.
4. How to follow up effectively with the leads you generate and keep them engaged.
5. How to drive traffic to your content.
DIY Demand Generation: Scrappy Marketing Strategies for Filling the Funnel Faster
Presenter: Jason Hekl, Founder and Principal of Demand a Lot Marketing
Recession. Limited resources. Budget cuts. Pricing pressures. Diminishing returns on advertising. Poor response rates. Low conversion rates. Prospects who don’t want to engage your sales staff. Stiff competition. The challenges facing B2B marketers today are many. There is no “business as usual” any more. Traditional marketing techniques just do not work as well as they once did. And that is creating great demand for scrappy, street-smart marketers who know how to do more with less.
LeadPAC: 2011′s Best New B2B Marketing Concept
Presenter: Mark Nachlis, SVP Sales at True Influence.
B2B marketers supplement their own direct marketing efforts in a wide variety of ways in order to maximize pipeline. One of 2011′s most popular new concepts is that of pay-for-performance email, as highlighted at recent B2B conferences such as DemandCon and the Online Marketing Summit series.
Maximizing Lead Flow From Events
Presenter: Ruth P. Stevens, author of the widely acclaimed book Trade Show and Event Marketing: Plan, Promote and Profit
Events can be an extraordinarily productive source of sales leads—or they can be a total budget black hole. Why? Because, on a cost-per-contact basis, event marketing is most expensive arrow in the marketing quiver. If managed poorly, events generate a lot of waste. But if managed well, events can be harnessed as an excellent, high-value lead source.
Getting More Revenue from Marketing Automation by Developing Lead Management
Presenter: Carlos Hidalgo, CEO The Annuitas Group
More and more marketing organizations are looking to derive more value from their technology investments. While marketing automation continues to grow, companies are still looking to get the value from their investments and show their impact on revenue.
5 Tips for Creating Content to Engage Buyers From The Start
Presenter: Ardath Albee, author of eMarketing Strategies for the Complex Sale
Most companies have a wealth of content about their products and company. Unfortunately, that content won’t help B2B marketers catch and keep the attention of prospects in the early stages of their buying experience. Nor will it motivate them to decide to pursue solving the challenges they’re currently working around.
LeadPAC: 2011′s best new B2B Marketing concept
Presenter: Mark Nachlis
B2B marketers supplement their own direct marketing efforts in a wide variety of ways in order to maximize pipeline. One of 2011′s most popular new concepts is that of pay-for-performance email, as highlighted at recent B2B conferences such as DemandCon and the Online Marketing Summit series.
Not Dead Yet: How Email is The Linchpin of B2B Marketing Success
Presenter: Steve Gershik, Founder/Partner at 28Marketing and DemandCon
Everybody is paying attention to the shiny new object called Social Media because of it’s reach, virality, and lack of hard cost. However, email is still the most used, least expensive and most effective marketing channel. Take part in this fast-moving web presentation to hear industry expert Steve Gershik’s views on B2B Email marketing in 2011.
What Every Marketer Should Know About Event Marketing
Presenter: Shawn Elledge, CEO of the Integrated Marketing Summit / Founding Partner of DemandCon
As marketers we focus most of our attention to developing creative campaigns that will drive the most net new leads. Yet when it comes to event marketing, most marketers do little more than toss sponsorship dollars at an event organizer and pray they will get a large bucket of leads to pass over the fence to the sales team. As a result, statistically, event marketing usually yields the highest cost per lead out of all other marketing initiatives.
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